People are the most fascinating subject to film.

Exercise isn’t for everyone, it should be, but it isn’t always. That’s why we were approached by Bodygoals to promote their exercise regime and fitness prowess.

Communicating a service can sometimes be abstract. The most effective way to show off a service is to show people how it’s done. In the case of Bodygoals, we did exactly that. With a set and structured plan for filming, each trainer was able to show us how exercise should be done. In these cases, film shows the nitty-gritty and the details that the audience needs to see.

Pictures are fantastic, but sometimes the best way to capture motion is to actually capture the motion.

People like to see people when relating brands. With film, this can be done effectively and efficiently.