The Conventional vs. The Digital Sales Funnel
Marketing efforts have evolved exponentially with the invention of the internet.
With a set of unbelievable tools and resources available to consumers (literally in the palm of their hands), it’s no doubt that the way in which marketing and sales were initially done, is not as relevant as it used to be.
This is especially true in the sales funnel.
The regular/conventional sales funnel saw rapid evolution into a more complex tool used by marketers today.
Let’s find out how.
Conventional and careful.
The original sales funnel focuses on four specific principles.
The “AIDA” principle focuses on a simple process.
Grab a customer’s attention, spur interest in the customer, create a desire for the product/service, and follow through on the sale.
Customers experience this in all ways. Whether seeing a billboard, or flyer. Or television commercials, attention-grabbing techniques are always out there.
Whether using ludicrous ways to market their products, firms are always using the best ways to spark interest.
This inevitably leads to the creation of desire and in essence, the cause for decision-making.
Finally, closing the sale sees the following through of the consumer to make the buy and act.
The process is simple, but it has evolved just as the consumer market has evolved.
Digital and Daring.
Undoubtedly, customers are more educated and up-to-date on businesses’ comings, goings, and tactics.
This is where the digital sales funnel comes into play.
Suddenly, grabbing the attention of the customer becomes extremely difficult. Standing out nowadays is tough as every small business, start-up, and conglomerate maintains a solid digital presence and advertising techniques.
This means that most customers are faced with multiple products, serving the same purpose and usually at similar prices.
Driving interest is crucial.
What the latest trends in marketing are following involves creating a story and driving purpose through their products/services.
Another way to drive interest is through education.
Firms are teaching their clients how and why their product is important, and this leads to the next step.
The decision to buy takes time.
Oftentimes, modern customers take their time in making their choice. This means that consistent messaging and reminders are needed in your sales funnel.
This is the most frustrating but complex part of the funnel.
Here is where you need to find out if your products, services, prices, and the story really matter.
To Sum Up.
Most firms use both funnels in their efforts; however, clever firms use the conventional funnel as a guide for their digital funnel.
It’s a unique balance where time is your best friend and worst enemy.