Branding
Crafting a distinct look and feel is crucial in the modern-day business environment. We all want to stand out, leave a mark, and be separated from our competition.
Branding is the art of visualising the uniqueness of who you are, what you strive to accomplish, and an emotional connection to the way in which you will accomplish it.
This makes your business unique while being trustworthy and influential to your audience.
With an immersive brand experience, your customers suddenly feel like a part of something much bigger than a business.
A brand is a window
into a company and it’s people
Brand
Development
Building a longstanding brand is a process. But it’s worth it.
We strive to provide expert resources, skills, and advice to create or develop your brand into something longstanding and potent. Through a carefully crafted brand development process, we ensure that your brand stands out in the crowd.
Within this process, we help your company build a professional, good-looking, and standout brand.
At modic, we divide the brand development process into three separate phases:
Strategic Alignment
Material Development
Strengthening the Brand
The Strategy Session
An information saturated strategy session involves the process of our branding experts conducting research, probing creativity, brainstorming, and developing aspects required for the creation of development of your brand.
A two-hour session with your management team will leave you with the following:
Mission Statement
Value Proposition Statement
Defined Target Audience
Logo Development
Brand
Development
Building a longstanding brand is a process. But it’s worth it.
We strive to provide expert resources, skills, and advice to create or develop your brand into something longstanding and potent. Through a carefully crafted brand development process, we ensure that your brand stands out in the crowd.
Within this process, we help your company build a professional, good-looking, and standout brand.
At modic, we divide the brand development process into three separate phases:
Strategic Alignment
Material Development
Strengthening the Brand
The Strategy Session
An information saturated strategy session involves the process of our branding experts conducting research, probing creativity, brainstorming, and developing aspects required for the creation of development of your brand.
A two-hour session with your management team will leave you with the following:
Mission Statement
Value Proposition Statement
Defined Target Audience
Logo Development
Research
Internal and external research surrounding your organisation
Strategy
Developing a branding strategy suited to your goals and vision
Development
Applying the plan and building the brand identity
Revisions
Ensuring that the brand is viable and of the utmost quality
Collateral implementation design
Creating the tools needed to implement the brand identity publicly
Deliver
Handing off all collateral and strategies for the launching of the brand
Our
process
Research
Internal and external research surrounding your organisation
Strategy
Developing a branding strategy suited to your goals and vision
Development
Applying the plan and building the brand identity
Revisions
Ensuring that the brand is viable and of the utmost quality
Collateral implementation design
Creating the tools needed to implement the brand identity publicly
Deliver
Handing off all collateral and strategies for the launching of the brand
Logo
Design
A logo is your company’s fingerprint on the world.
Having a distinct logo helps consumers, viewers, and even competitors take visual note of who you are, what you’re about, and what you aim to do.
This can all be communicated in a well-defined and thought-through logo.
Like the development of a brand identity, the creation of a logo involves a three-stepped process:
Determining objectives
Developing logo
Reviewing
Logo
Design
A logo is your company’s fingerprint on the world.
Having a distinct logo helps consumers, viewers, and even competitors take visual note of who you are, what you’re about, and what you aim to do.
This can all be communicated in a well-defined and thought-through logo.
Like the development of a brand identity, the creation of a logo involves a three-stepped process:
Determining objectives
Developing logo
Reviewing
Creative brief
Gaining a creative outlook on the firm and its image
Research
Creatively cemented research into imagery and aesthetics appropriate to the firm
Live Design / concept meeting
A 1 to 2-hour meeting with management to determine preferences, abstract concepts, and ideas for the logo
Design logo variations from concepts
Conceptualisation and design of the Logo itself from all the previous information
Present and refine meeting
Display and discuss prototype logo concepts and ideas with decision-makers and adapt changes
Deliver
Deliver logo and relevant information, applications, and concepts surrounding it
Our
process
Creative brief
Gaining a creative outlook on the firm and its image
Research
Creatively cemented research into imagery and aesthetics appropriate to the firm
Live Design / concept meeting
A 1 to 2-hour meeting with management to determine preferences, abstract concepts, and ideas for the logo
Design logo variations from concepts
Conceptualisation and design of the Logo itself from all the previous information
Present and refine meeting
Display and discuss prototype logo concepts and ideas with decision-makers and adapt changes
Deliver
Deliver logo and relevant information, applications, and concepts surrounding it
Corporate
Identity
Your firm’s corporate identity is analogous to an artist and their painting equipment.
Building a strong corporate identity allows your firm to get creative in social media designs, documentation, and anything in terms of associating your brand image with something.
The goal of a corporate identity is to create a basis for design, select a color scheme, and choose the most applicable fonts, all with careful planning and strategy accompanying the decisions.
With the right corporate identity in place, it becomes substantially easier for the artist to create something magnificent.
Corporate
Identity
Your firm’s corporate identity is analogous to an artist and their painting equipment.
Building a strong corporate identity allows your firm to get creative in social media designs, documentation, and anything in terms of associating your brand image with something.
The goal of a corporate identity is to create a basis for design, select a color scheme, and choose the most applicable fonts, all with careful planning and strategy accompanying the decisions.
With the right corporate identity in place, it becomes substantially easier for the artist to create something magnificent.
Research
Gain an understanding of the internal business and competitors/influencing markets
Strategy
Develop an actionable plan for the development of a corporate identity
Design
Begin the design process based on the strategy
Revisions
Adapt and revisit the designs and strategy to ensure a perfect match
Refine
Finalise the concepts and design aspects. Confirm with the client
Deliver
Provide the finalised Corporate Identity and all additional documentation and info
Our
process
Research
Gain an understanding of the internal business and competitors/influencing markets
Strategy
Develop an actionable plan for the development of a corporate identity
Design
Begin the design process based on the strategy
Revisions
Adapt and revisit the designs and strategy to ensure a perfect match
Refine
Finalise the concepts and design aspects. Confirm with the client
Deliver
Provide the finalised Corporate Identity and all additional documentation and info
Outdoor
Signage
The digital space is important but leaving a physical mark sparks trust in the eyes of those seeing your company name plastered proudly on a building, billboard, or poster.
We provide a variety of outdoor signage options and follow through on the process of design until the implementation, making sure that you are satisfied with the look and feel of your advertising property.
Outdoor
Signage
The digital space is important but leaving a physical mark sparks trust in the eyes of those seeing your company name plastered proudly on a building, billboard, or poster.
We provide a variety of outdoor signage options and follow through on the process of design until the implementation, making sure that you are satisfied with the look and feel of your advertising property.
Briefing
Meet with organisational members to strategise and understand requirements
Concept designs
Develop conceptual designs and ideas
Mockup development
Provide visual examples and mock-ups to visually apply designs to the real-life scenario
Revisions
Discuss any necessary changes and requests by the client
Deliver final designs
Provide the final designs and documentation
Installation
Install the signage based on the digital designs
Our
process
Briefing
Meet with organisational members to strategise and understand requirements
Concept designs
Develop conceptual designs and ideas
Mockup development
Provide visual examples and mock-ups to visually apply designs to the real-life scenario
Revisions
Discuss any necessary changes and requests by the client
Deliver final designs
Provide the final designs and documentation
Installation
Install the signage based on the digital designs
Branding and
Communication
Strategies
The implementation of your branding resources is just as important as the resources themselves.
Developing the right strategy to use your brand’s capacity to its fullest can be quite tricky, especially in the long run. We aim to smooth out this process as much as possible by providing creative, professional, and effective branding and marketing strategies to boost your brand’s presence in the digital and physical world.
With so many changes and updates in the marketing world, it can be overwhelming to stay up to date with trends and apply them to your own firm.
That’s where we come in.
Branding and Communication consulting:
Our firm aims to provide insightful and worthwhile advice and strategies for your organisation. Through a hyper-focused and in-depth consultation with one of our branding and marketing professionals, a genuine and applicable strategy can not only be determined but acted on in the best way possible.
We provide insights into the following:
Brand Development
Social Media
General Marketing
Paid Marketing
Content Creation
Other Marketing
Branding and Communication Strategies
The implementation of your branding resources is just as important as the resources themselves.
Developing the right strategy to use your brand’s capacity to its fullest can be quite tricky, especially in the long run. We aim to smooth out this process as much as possible by providing creative, professional, and effective branding and marketing strategies to boost your brand’s presence in the digital and physical world.
With so many changes and updates in the marketing world, it can be overwhelming to stay up to date with trends and apply them to your own firm.
That’s where we come in.
Branding and Communication consulting:
Our firm aims to provide insightful and worthwhile advice and strategies for your organisation. Through a hyper-focused and in-depth consultation with one of our branding and marketing professionals, a genuine and applicable strategy can not only be determined but acted on in the best way possible.
We provide insights into the following:
Brand Development
Social Media
General Marketing
Paid Marketing
Content Creation
Other Marketing
Clarify business vision
Develop and accurately define the vision of the organisation
Gather and research objectives
Work internally and derive goals and objectives of the firm
A written plan of action
Develop an actionable strategy in the form of a written action plan
Development of a supporting plan
Create contingency strategies and concepts to aid the original plan
Implement strategic plan
Apply and set up the processes required to execute the plan
Roll-out
Execute, monitor, and review the success of the plan
Our
process
Clarify business vision
Develop and accurately define the vision of the organisation
Gather and research objectives
Work internally and derive goals and objectives of the firm
A written plan of action
Develop an actionable strategy in the form of a written action plan
Development of a supporting plan
Create contingency strategies and concepts to aid the original plan
Implement strategic plan
Apply and set up the processes required to execute the plan
Roll-out
Execute, monitor, and review the success of the plan
Report Design
and Layout
Developing a decent report does stretch further than the right data and information.
Setting up the layout and design of a report is crucial for the understanding of all parties who are meant to read it. In terms of branding, maintaining the aesthetic and feel of your brand is something to consider too.
Whether including it in your monthly, quarterly, or annual report your brand should always have an opportunity to shine.
What’s included?
Infographics
Layout and design
Incorporation into report
Typography
Images and graphics
Report Design and Layout
Developing a decent report does stretch further than the right data and information.
Setting up the layout and design of a report is crucial for the understanding of all parties who are meant to read it. In terms of branding, maintaining the aesthetic and feel of your brand is something to consider too.
Whether including it in your monthly, quarterly, or annual report your brand should always have an opportunity to shine.
What’s included?
Infographics
Layout and design
Incorporation into report
Typography
Images and graphics
Report brief
Discuss requirements and provide insight on what information is needed
Layout and design
Develop the aesthetic aspects of the report and apply the information
Deliver
Deliver the finalised report and information
Our
process
Report brief
Discuss requirements and provide insight on what information is needed
Layout and design
Develop the aesthetic aspects of the report and apply the information
Deliver
Deliver the finalised report and information
Company Profiles
Build an understanding of your firm instantly.
A company profile allows readers to understand the purpose, vision, goals, history, and offerings your firm has at hand all neatly packaged into a single document for shareability.
With a company profile, your business gets summarised, understood, and well-defined (even internally) through a meticulous process that leaves no stone unturned. Reach out and make things clear instantly.
Company Profiles
Build an understanding of your firm instantly.
A company profile allows readers to understand the purpose, vision, goals, history, and offerings your firm has at hand all neatly packaged into a single document for shareability.
With a company profile, your business gets summarised, understood, and well-defined (even internally) through a meticulous process that leaves no stone unturned. Reach out and make things clear instantly.
Collecting Corporate Information
Obtaining all relevant organisational information
Copywriting
Drafting and summarisation of the firm’s most crucial aspect
Layout design
Implementation of design aspects into the document
Imagery collection / shooting
Either collecting existing corporate imagery or providing a material shoot.
Proofing and Revisions
Reviewing and revising the Corporate Identity to ensure quality
Deliver
Delivering the finalised Corporate Identity document and any additional material
Our
process
Collecting Corporate Information
Obtaining all relevant organisational information
Copywriting
Drafting and summarisation of the firm’s most crucial aspect
Layout design
Implementation of design aspects into the document
Imagery collection / shooting
Either collecting existing corporate imagery or providing a material shoot.
Proofing and Revisions
Reviewing and revising the Corporate Identity to ensure quality
Deliver
Delivering the finalised Corporate Identity document and any additional material
