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The Brand Story of CD Projekt RED

The Brand Story of CD Projekt RED Starting out in the 90’s as an independent game development agency, CD Project RED began their journey in then gaming scene. With decades passing culminating in a massive TV show on Netflix, collaborations with Hollywood superstars, and a cult following in the gaming industry, the journey of CD Project RED is one that all who dwell in the digital scene should know about. Let’s dive in. Humble Beginnings.… Read More »The Brand Story of CD Projekt RED

The benefits of E-Sports for Companies

The benefits of E-Sports for Companies The rapid rise of the E-sports industry has created a plethora of opportunities for companies to leverage its immense popularity for their marketing efforts. With a global audience estimated to reach over 578 million people by 2024, according to Newzoo, E-sports presents a compelling platform for companies to connect with their target audience in a meaningful and engaging way. In this article, we will explore the benefits of the… Read More »The benefits of E-Sports for Companies

LEVEL UP Your Sustainability

LEVEL UP Your Sustainability The Triple-Bottom Line outlines the sustainable practice that organisations strive for on a global scale. Encompassing People, the Planet, and of course Profit, the point of sustainability is not centered entirely on the environment. Today we take an ethical look at how businesses should run to ensure longevity in your corporate lifespan. People Being focused on people means being invested in the stakeholders supporting your business. In terms of employees, having… Read More »LEVEL UP Your Sustainability

3 Marketing trends to watch out for in 2023

3 Marketing trends to watch out for in 2023 With a new year comes the evolution of many things. Suddenly gyms are filled with new people, and suddenly the approach to general marketing efforts similarly gets worked out into something new. Today we take a look at what we (as marketing professionals and business owners) need to keep an eye out for. Let’s see what’s on the horizon. Event Marketing is back on track …… Read More »3 Marketing trends to watch out for in 2023

Three Tips to Prepare for 2023

Three Tips to Prepare for 2023 With two more days until the conclusion of 2023, there is only one thing on the minds of businesspersons (other than the New Year’s Party coming up). “What are we going to do next year?” It may seem like it’s a bit late to start planning and preparing for an entire year, but plans constantly evolve and take new shapes as time passes. Let’s take a look at some… Read More »Three Tips to Prepare for 2023

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