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The benefits of E-Sports for Companies

The benefits of E-Sports for Companies The rapid rise of the E-sports industry has created a plethora of opportunities for companies to leverage its immense popularity for their marketing efforts. With a global audience estimated to reach over 578 million people by 2024, according to Newzoo, E-sports presents a compelling platform for companies to connect with their target audience in a meaningful and engaging way. In this article, we will explore the benefits of the… Read More »The benefits of E-Sports for Companies

LEVEL UP Your Social Media

LEVEL UP Your Social Media Social Media is one of the most complex and intricate forms of marketing communication to date. With people constantly adapting to trends and looking for new methods of interaction online, it’s only safe to assume that changes to how marketers interact with Social Media are inevitable. Let’s take a look at some of the key factors that remain consistent in the usage of Social Media as a marketing tool. Customer… Read More »LEVEL UP Your Social Media

3 Marketing trends to watch out for in 2023

3 Marketing trends to watch out for in 2023 With a new year comes the evolution of many things. Suddenly gyms are filled with new people, and suddenly the approach to general marketing efforts similarly gets worked out into something new. Today we take a look at what we (as marketing professionals and business owners) need to keep an eye out for. Let’s see what’s on the horizon. Event Marketing is back on track …… Read More »3 Marketing trends to watch out for in 2023

Business to Consumer Marketing – Understanding B2C a bit better

Business to Consumer Marketing – Understanding B2C a bit better Developing a strong strategy to market to a consumer-based audience is one of the most crucial aspects of business management for any B2C organization. Back in 2020, B2C consumer engaged business revenue accounted for over 99% of total globalized business efforts. This indication shows us that there is a major influx of participants in this market which means being a brand/organization that stands out is… Read More »Business to Consumer Marketing – Understanding B2C a bit better

Your Video Marketing can be Better

Your Video Marketing can be Better The Digital Marketing Podcast is an influential marketing resource on the internet and across multiple streaming platforms. A recent interview with Jon Mowat, the creator and founder of Hurricane, a video-focused, marketing agency and brand building giant. This article aims to dissect the interview with Jon in an effort to explain the changes, value and strategies associated with video-oriented marketing. With the increase in video-based content, branding and advertising,… Read More »Your Video Marketing can be Better

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