Marketing

Your Video Marketing can be Better The Digital Marketing Podcast is an influential marketing resource on the internet and across multiple streaming platforms. A recent interview with Jon Mowat, the creator and founder of Hurricane, a video-focused, marketing agency and brand building giant. This article aims to dissect the interview with Jon in an effort to explain the changes, value and strategies associated with video-oriented marketing. With the increase in video-based content, branding and advertising,… Read More »Your Video Marketing can be Better

The Digital Marketer: A Swiss Army knife for any firm? The latest craze in the digital sphere of business is the demand and search for digital marketing professionals. With most marketing efforts moving into avenues like social media, web development, and email marketing to name a few, the constant need for individuals with specialised skills in this industry has grown exponentially. Since 2010, the unemployment rate of the average digital marketing specialist dropped from 7.7%… Read More »The Digital Marketer: A Swiss Army knife for any firm?

A Guide to Influencer Marketing With extreme advancements in the popularity of social media, internet personalities, and content creators, the availability of influencers and brand ambassadors has skyrocketed to new heights over the last few years. When looking into collaborating with an influencer, a few things should be taken into consideration especially when your brand is going to receive a fresher perspective through the audience of your new business partner. Today, we’re going to go… Read More »A Guide to Influencer Marketing