Marketing

Marketing vs. Advertising

by admin

Marketing vs. Advertising It may come as a surprise to those of you who are involved in the marketing industry to see another post comparing and stipulating the differences between marketing and advertising. It’s even more surprising to take note that many businesses still do not have a distinction between the two. Our latest article tackles the titular topic while explaining the differences and uses of the two faculties. As a digital branding firm, we… Read More »Marketing vs. Advertising

Business to Business Marketing that makes sense

by admin

Business to Business Marketing that makes sense What is the difference between B2B and B2C? Do they both function in similar ways? Do they use the same strategies and approaches? Today we take a look at demystifying the above questions and not only creating a clear idea of what Business-to-Business marketing looks like, but also giving a clear understanding of how we can benefit from thinking differently than if we were catering to everyday customers.… Read More »Business to Business Marketing that makes sense

Virtual Reality Marketing: A new era of experience

by admin

Virtual Reality Marketing: A new era of experience Customers are becoming more and more experience-driven. With the advancement accompanied by the changes in consumer demand, the modern-day customer seeks a marketing experience that is more invigorating. Virtual Reality is no longer a topic of science fiction but is rather quickly becoming reality. The way in which customers “experience” products and services is therefore changing as well. With multiple projections and insights, the foreseeable future will… Read More »Virtual Reality Marketing: A new era of experience

The Benefits of Podcasting for your Brand

by admin

The Benefits of Podcasting for your Brand Communication has evolved over the last decade. The advent introduction of the internet and social media paved new avenues for communication from person to person as well as from businesses to consumers. The inclusion of online entertainment eventually led to the creation of the podcast. Well-known names like Joe Rogan, Crime Junkie, and The Daily are some examples of podcast identities amassing a large and consistent audience. With… Read More »The Benefits of Podcasting for your Brand

Marketing

Marketing vs. Advertising

Business to Business Marketing that makes sense

Virtual Reality Marketing: A new era of experience

The Benefits of Podcasting for your Brand

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