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Business to Business Marketing that makes sense

Business to Business Marketing that makes sense What is the difference between B2B and B2C? Do they both function in similar ways? Do they use the same strategies and approaches? Today we take a look at demystifying the above questions and not only creating a clear idea of what Business-to-Business marketing looks like, but also giving a clear understanding of how we can benefit from thinking differently than if we were catering to everyday customers.… Read More »Business to Business Marketing that makes sense

The Benefits of Podcasting for your Brand

The Benefits of Podcasting for your Brand Communication has evolved over the last decade. The advent introduction of the internet and social media paved new avenues for communication from person to person as well as from businesses to consumers. The inclusion of online entertainment eventually led to the creation of the podcast. Well-known names like Joe Rogan, Crime Junkie, and The Daily are some examples of podcast identities amassing a large and consistent audience. With… Read More »The Benefits of Podcasting for your Brand

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