The Digital Marketer: A Swiss Army knife for any firm? The latest craze in the digital sphere of business is the demand and search for digital marketing professionals. With most marketing efforts moving into avenues like social media, web development, and email marketing to name… Read More »The Digital Marketer: A Swiss Army knife for any firm?
A Guide to Influencer Marketing With extreme advancements in the popularity of social media, internet personalities, and content creators, the availability of influencers and brand ambassadors has skyrocketed to new heights over the last few years. When looking into collaborating with an influencer, a few… Read More »A Guide to Influencer Marketing
Gamification: Reinventing the Marketing Funnel An article by Weplay Esports concludes that over 36% percent of the world’s population can be classified as a gamer. That means that one in three people across the globe has experienced the sensation of beating an extremely tough boss… Read More »Gamification: Reinventing the Marketing Funnel
Marketing vs. Advertising It may come as a surprise to those of you who are involved in the marketing industry to see another post comparing and stipulating the differences between marketing and advertising. It’s even more surprising to take note that many businesses still do… Read More »Marketing vs. Advertising
Business to Business Marketing that makes sense What is the difference between B2B and B2C? Do they both function in similar ways? Do they use the same strategies and approaches? Today we take a look at demystifying the above questions and not only creating a… Read More »Business to Business Marketing that makes sense
